Alon is a master at decision making especially helping people make difficult decisions. One of the ways that he helps with this is that he is an expert in understanding cognitive hacks that allow you to maximise your cognitive load capacity such that people who have to make complex long-range decisions involving factors with which are difficult to measure, those decisions can be made optimally and simply using his technologies.

Edition.co.uk is an exclusive management consulting firm specialising in DSS. A decision supportsystem (DSS) is an information system that supports business or organizational decision-makingactivities. DSSs serve the management, operations and planning levels of an organization (usuallymid and higher management) and help people make decisions about problems that may be rapidlychanging and not easily specified in advanceā€”i.e. unstructured and semi-structured decisionproblems. Decision support systems can be either fully computerized or human-powered, or acombination of both.